The Business of Storytelling: How filmmakers can win with marketing - LIFF
Running time: 60 mins
Genre:
Release Date: 05/10/2025
Join Arnaldo Stafa, Actor, Producer, and Founder of Aki Studio London, as he reveals how filmmakers can utilise social media to establish credibility, attract audiences, and advance their careers. A practical, inspiring session on blending creativity with strategy to transform independent filmmaking into long-term success.
More information:
In today’s competitive film industry, filmmakers need more than talent alone to succeed; they must also master visibility, credibility, and audience engagement. In this session, Arnaldo Stafa, Actor, Producer, and Founder of Aki Studio London, explores how independent filmmakers can use social media as a strategic tool to amplify their work and careers.
Drawing on his experience building a production company from the ground up, Arnaldo demonstrates how creative entrepreneurs can leverage social platforms to generate buzz, attract collaborators, and position their projects for long-term opportunities. He shares insights into branding, campaign-driven content, grassroots PR, and developing clear plans to grow from shorts to features. More than just marketing, his approach empowers filmmakers to see themselves as both artists and entrepreneurs, capable of building sustainable careers.
Arnaldo has produced impactful shorts, including "My Hero" and "Decode Me," and is known for combining strong storytelling with effective business strategy. With Aki Studio London, he has built partnerships across the UK and Europe, while supporting creatives in developing their own voices.
This talk provides practical guidance and inspiration for filmmakers seeking to take control of their careers, connect with their audiences, and stand out in an increasingly crowded industry.
About the festival:
The London Independent Film Festival (LIFF) is devoted to the advancement of first- and second-time filmmakers telling amazing stories with limited budgets. Hosted every October at the Genesis cinema – repeatedly voted the best cinema in the UK – the October 2025 London Independent Film Festival will screen the work of approximately 100 filmmakers from around the world. Stretching over 10 days with numerous industry events, LIFF offers an unmissable opportunity for networking and building collaborations for future projects. It's little wonder that Time Out Magazine has called LIFF "a treasure trove of undiscovered cinematic gems, one of Europe's top indie film fests".
With a reputable support system for emerging filmmakers, LIFF includes popular training programs run by industry professionals who understand the ins and outs of moving a filmmaker's career to the next level.
Please follow the festival on Instagram @londoniff and on Facebook.
